In the ever-evolving landscape of animal welfare, shelters face many challenges in their mission to find loving homes for their residents. While traditional outreach methods have their merits, they often fall short in reaching and engaging potential adopters effectively. In today’s digital age, the imperative for innovation becomes increasingly evident as shelters seek to revolutionize their outreach efforts. This article explores the critical role of innovative strategies in animal shelter outreach and marketing, providing insights and practical guidance to maximize impact and save lives. (more…)
Category: Transparency
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Building Trust Through Transparency and Accountability
A Commitment to No-Kill ExcellenceIn the dynamic landscape of animal welfare, transparency and accountability serve as guiding principles, illuminating the path towards a future where every animal has the opportunity to thrive. By maintaining transparent reporting on shelter statistics, including intake, adoption, and euthanasia rates, shelters not only foster accountability and trust within the community but also gain valuable insights into areas for improvement and measure progress towards achieving no-kill goals. As we delve into the importance of implementing this strategy, let us explore the transformative power of transparency and accountability in advancing the cause of animal welfare. (more…)
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Innovative Approaches to Medical Rehabilitation: Incremental Veterinary Care
Understanding Incremental Veterinary Care in the Shelter Environment
At its core, incremental veterinary care is a case management strategy that empowers shelter veterinarians to make informed decisions about the allocation of limited resources based on the individual needs of each patient and the overall welfare of the shelter population. This approach acknowledges the inherent financial constraints of shelters while prioritizing the well-being of the animals under their care. (more…)
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Think Globally, Give Locally – Especially True for Animal Welfare
Imagine how you would feel if your boss told you he was so happy with your work that he was going to give a bonus to your coworker. I suspect you would be dumbfounded. Yet, in my line of work, it is not uncommon to hear, “I really love the work my local humane society or spca does – so I sent a donation to the Humane Society of the United States (HSUS) or to the ASPCA (American Society for the Prevention of Cruelty to Animals) to help support you.” One of the greatest misunderstandings and biggest challenge local animal welfare organizations face is the belief most people have that HSUS and the ASPCA are affiliated with local animal welfare organizations.
Do you know how much funding HSUS and the ASPCA gave your local humane society or spca? If you said “nothing,” you’re likely correct – and this is true for virtually every local animal welfare organization in the United States.
Ironically, HSUS and the ASPCA raise enough money each year to fund an animal shelter in every state. However, HSUS has no animal shelter anywhere, and the ASPCA has just one shelter in New York City – that actually handles fewer animals each year than most small local humane societies or spca’s across the nation.
The mission of the national organizations is to raise awareness of national animal welfare issues; the mission of local humane societies and spca’s is to actually care for the homeless, abused and neglected pets in their local communities.
Many mistakenly believe their gifts to national groups will trickle down to help animals in their own community. I only wish that were true.
People come to this assumption through misleading marketing tactics. Let me give you an example. I once received an ASPCA direct mail solicitation that was also sent to millions of homes across the nation. The solicitation said, “Together we can stop cruelty to animals. … As you read this letter, somewhere – perhaps not far from you – someone is inflicting pain on an innocent and helpless animal. … You may not be able to rescue that particular animal. … Please send the largest gift you can manage to help the ASPCA save animals like it.”
Clearly, the ASPCA understands that sending “the largest gift you can manage” to their New York office is not the best way to help protect “an innocent and helpless animal,” a “particular animal,” an animal “not far” from where you live.
I have no objection to national animal welfare organizations asking for support for the important work they do. However, I do object to misrepresenting their programs by implying they are helping animals in every community in the nation. This is especially disturbing as you watch the daily barrage of heart-wrenching television ads national organizations use to seek donations.
I believe the maxim “think globally; act locally.” However, I object to national organizations abusing this tenet by suggesting you are acting locally when you contribute to them. Don’t be fooled. When you contribute to these organizations, your money is leaving your community never to return. If that is your intent, fine, but be sure you understand that.
Every local humane society/spca in every city, town and county, was founded to help homeless, abused and neglected animals in their own community. Local humane societies are often governed by a local volunteer board of directors and are funded almost entirely by local support.
Most local humane societies and spca’s receive no funding from the national groups, nor are they governed by or affiliated with them. Local humane societies and spca’s are often the largest local nonprofit 501(c)(3) charitable organization caring for the largest number of needy animals in their community – and these animals need our help. They need your help.
If you are looking for the best way to help homeless, abandoned and abused animals in your community, volunteer with your local shelter or make a life-saving tax-deductible donation directly to your local humane society, spca or animal rescue.
For more on this, click here: ASPCA spending may not be what donors expect.
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Think Globally, Give Locally by Ed Boks
Imagine how you would feel if your boss told you he was so happy with your work performance that he decided to give a bonus to your coworker. I suspect you would be dumbfounded. Yet, in my line of work, it is not uncommon to hear, “I really love the work my local humane society does – so I sent a donation to the Humane Society of the United States (HSUS) or to the ASPCA (American Society for the Prevention of Cruelty to Animals) to help support you.”One of the greatest misunderstandings in most communities and biggest challenge animal welfare organizations face is the belief most people have that HSUS and the ASPCA are affiliated with local animal welfare organizations. (more…)
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Stanford study finds dogs pose substantial risk to children by Ed Boks

Jared Forrester, “Children under 4 are at substantial risk. And it’s usually family dogs or dogs known to the children who are doing the killing. These are preventable deaths.” The scientific journal, Wilderness & Environmental Medicine recently (2/28/2018) published “An Update on Fatalities Due to Venomous and Nonvenomous Animals in the United States (2008–2015). The study found that while we need to beware of snakes, spiders and scorpions, a child is much more likely to be killed by a known dog. Additional research finds that “known dog” is twice as likely to be a pit bull.
The data, assembled by physicians Jared Forrester, Thomas Weiser, and Joseph Forrester of the Department of Surgery at Stanford University, found that each year there are over a million emergency room visits in the US caused by “problematic animal encounters”. The cost for human medical care associated with these “animal encounters” is about $2 billion a year! (more…)
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Euthanasia not acceptable for healthy or treatable pets by Ed Boks
The mayor of Los Angeles once told me that he considered managing animal shelters more difficult than running a metropolis like L.A. I had to agree. Animal shelters represent the worst – or best – in a community. They are a nexus of heartache and compassion. When one of these outweighs the other, the soul of a community is revealed.
Understanding the daily challenges inherent in managing animal shelters, my heart goes out to the Arizona Humane Society (AHS). AHS is caught up in a public relations nightmare involving a homeless man who brought his kitten to them for medical care. Daniel Dockery, 49 years old, had hand-raised a 9-month old kitten since she was born. Dockery attributed his companionship with the kitten, Scruffy, to his ability to stay off heroin.
When Scruffy suffered “non-life threatening injuries,” Dockery rushed her to AHS where a medical examination determined it would cost $400 to treat her. Unable to pay the fee, Dockery surrendered the kitten to AHS after being assured she would be treated and placed in foster care. Several hours later, Scruffy was euthanized. The report of her death went viral. It seemed every national mainstream and alternate news source reported on Scruffy’s untimely death. The resulting outrage forced AHS to hire a publicist to help alleviate public ire.
The publicist explained that Dockery’s lack of funds combined with the number of animals in need of urgent care led to the decision to euthanize Scruffy. The betrayal of trust left Dockery feeling responsible for Scruffy’s death and prompted an angry public to threaten withholding funds from AHS.
One positive outcome from this ordeal is that AHS created an account funded by donations to cover the cost of emergency animal care. The account is similar to the Yavapai Humane Society’s STAR (Special Treatment And Recovery) fund, which is funded by donations and is responsible for saving the lives of many homeless animals in need of critical care.
Having been involved in animal shelter management for 30 years, I understand that mistakes can be made. I have also learned that policies and procedures can be implemented to help ensure errors are made on the side of saving a life, not taking it.
I share this lamentable story because it sits in juxtaposition to many life and death decisions made by the Yavapai Humane Society. For instance, in recent weeks YHS took in four senior pets, each surrendered by their respective owner claiming the pet was suffering from a life threatening illness.
While YHS provides euthanasia to owned animals who are irremediably suffering, we make it clear to pet owners that we will not euthanize an animal when it is determined that the animal is not suffering, is actually healthy, or can be treated.
In each of these cases, after ownership was legally surrendered to YHS, medical examinations were performed. A consultation with the private veterinarian handling the healthcare of each animal prior to surrender was conducted when possible. In each case no life threatening condition or suffering could be found. These animals have since been placed for adoption in hope they will live their remaining years in a loving home.
Every day employees at animal shelters across the United States are faced with decisions to kill or not to kill. Whether it is killing an animal too quickly or not quickly enough, shelters often find they are damned if they do or damned if they don’t.
If the Yavapai Humane Society is to be judged, let it always be for trying to save the lives of animals others have given up on. Since embracing our “no-kill ethic,” the Yavapai Humane Society has reduced shelter killing 77 percent – making our community the safest for pets in all Arizona.
If you are able to help YHS sustain this life-saving mission (regardless of age) please make a tax-deductible donation to the Yavapai Humane Society today.



